Working in a global industry is very enlightening. Travel is a particularly special vertical that exposes us to to different cultures, languages, cuisines and perceptions in our everyday lives. With the unique position of the travel industry, and with all the professional services available, there is really no excuse for bad translations.
Companies faced with disruptive forces must keep learning. Organizational culture can hold companies back from learning at the speed of change . Most companies have a training culture, not a learning culture. The distinction is important, not difficult and could make the difference in achieving success.
In an effort to focus to keeping pace with its rapid industry evolution, the Institute for Hospitality and Tourism Education and Research (IHTER), a division of the Chaplin School of Hospitality and Tourism Management at Florida International University (FIU), launched the Visionary Leaders Roundtable and held its latest invitation-only event on April 7th, 2016. A group of 16 high-level executives were divided into two investigative groups. Each group was tasked with exploring (1) Monetizing Data & Predictive Analytics, and (2) Beyond CRM – Amplifying the Customer Experience. Three themes and their corresponding challenges arose from the roundtable discussion which have resulted in the white paper released this week. A MUST READ.
There are plenty of statistics showing a direct correlation between positive review scores, increased bookings and higher revenue. If you’re not including reputation management in your revenue management strategies, you may be missing out!
When a guest goes home, posts an awesome review and you don’t respond, what message are you sending?
Here is some great insight and some ideas on how to make sure our happy guests are acknowledged too.