Consisting of a founder and three former board members of HEDNA as well as former board members of HTNG and OTA, the HeR executive team has electronic distribution in our blood! We are adept at reviewing the eDistribution strategies and channel-mix of your hotel, resort or hospitality chain to help you make informed decisions for maximizing productivity and revenue.
As we analyze your distribution operations, we take into account all distribution and online channels to determine potential opportunities and solutions. Further, our education programs are designed to train your team in understanding the ins and outs of electronic distribution from transaction processing, to content management and emerging channels.
Introduction to Distribution
Understanding and Testing Emerging Channels
Fundamentals of Revenue and Channel Management
Online Distribution and Channel Management
Competitive Rate Shopping
Principles of Content Management
Distribution Transactions Basics
Marketing Online and GDS
Strategic Business Development
Customer Booking Behavior Strategic Analysis
SOP Manuals -- Creation, Audit / Edit
Revenue and Channel Management
HeR’s specialized revenue/channel management reviews help you choose the right channels, strategies and techniques using your current tools or helping you find new ones to maximize bookings across all platforms available. We create and implement a revenue management strategy customized for your property across all channels — at the PMS level, on your principle on-line distribution channels, on your branded hotel website booking engine, as well as on the GDS and IDS channels. Beyond that, we take into consideration the ongoing evolution of revenue and reputation management that continue to proliferate on review websites, social media platforms, websites, blogs, apps and more to provide a comprehensive plan for your hotel or chain.
We offer consultation and planning for implementation of a soft brand or representation company or a private label chain code, contract support and negotiation, set-up of rates and creation of display content; support for interface installations.
The Internet Distribution Systems or alternate distribution systems have huge member bases including online travel agencies (OTAs), travel portals, travel search engines/directories, online hotel consolidators and airline websites that offer online travel reservations to travelers. As an important element of a hotel’s distribution mix, HeR will review opportunities and present you with the best options to get your property listed and generating incremental bookings.
With intimate knowledge of the HTNG and OTA specs as they apply to hospitality transactions, we are well positioned to assist in planning and implementing new connectivity solutions between CRS, PMS, CMS and the GDS or OTAs. We also support 3rd party facilitators who streamline this effort and make connectivity easy.