HeR’s expert marketing consultants are effective because we are intricately involved in the ever-changing hospitality and travel landscape, on top of emerging technologies, and constantly updating and advancing our skills via training in the changing face of marketing opportunities and challenges, including social networks.
The focused hospitality and travel industry experience of our team in diverse areas allows us to combine perspectives to create highly-effective, integrated marketing programs that keep us at the forefront of the industry.
Electronic Advertising Overview
Soft Brand Analysis and Selection
Product Development and Enhancement
SOP Manuals -- Creation, Audit / Edit
PR & Marketing Communications Strategies
Specializing in travel, tourism, and hospitality, for more than two decades, the experience of our PR & Marketing Communications team has resulted in an innate understanding of the workings of these related industries that can only be gained with time and longevity. Our knowledge and experience has guided the Marketing Communications and PR programs of a wide variety of hospitality companies – from global chains and independent lodging properties, online travel agencies (OTAs) and Internet Distribution Systems (IDSs), to international hospitality-related technology companies and more. We are not generalists; we are Hospitality and Travel industry specialists. This allows us to be distinctively focused on getting you the publicity results you want.
Our team’s efforts go beyond traditional Marketing and PR to create strategic, results-oriented integrated marketing communications programs to serve our clients’ needs. The result is powerful, seamless, consistent messaging conveyed across all platforms — from traditional PR staples including press releases, pitch letters, press conferences, and media familiarization tours…to digital PR strategies and social media interactions…to Marketing Communications messaging in brochures, newsletters and website content development optimized for online search. We work effectively with all people involved in our clients’ marketing efforts – Advertising, eMarketing, Design, Promotions, and more to help accomplish this goal.
Social Media Planning & Strategies
You’ve surely heard the Social Media buzzwords… from Tweets, Pinning, Bookmarking, and Engagement…to Facebook, Google+ Stumble Upon, YouTube and more…the list goes on and on but what does it really mean and how can you take advantage of it?
We know that today’s travelers are information gatherers, online savvy and are seeking out user-generated content — such as reviews, ratings, blogs, photos, and videos. As part of your social media campaign, our team will help develop your company’s social media goals, identify the influencers in your niche, help you engage your audience, and most importantly, give you the tools you need to set and reach your goals, and measure success through a variety of social media channels.
Sales & Marketing – Planning
Navigating the world of Sales & Marketing can be a difficult task for any business and if not done properly it can result in poor sales. At HeR, our Strategic Planning services help organize your Sales & Marketing efforts, giving you a solid roadmap for attaining the results you seek. Our knowledge of Hospitality and Travel on regional and international scopes gives you an edge in understanding the current market trends, the audiences you’re looking to reach and convert into bookings, as well as emerging strategies and opportunities available. We can help you assess your market and competitive set to help you capitalize on your strengths and unique offerings to improve your profits.
HeR’s Strategic Planning services include Development of Sales, Marketing, Public Relations, and Social Media Plans for:
- Complete Sales & Marketing for individual hotels, resorts, lodging properties, hospitality chains, and management companies
- Repositioning of a brand
- Launch of a new property or product
- New projects, programs or enhancements
- Hospitality-related businesses seeking to reach prospects within the Hospitality or Travel industries
Account Relationship Management
Building quality account management strategies is essential to making your business development efforts a success. HeR’s Account Relationship Management professionals work with you to make the most of your client base. Our proven methods and experienced Account Relationship Managers help you establish strong relationships with your customers, understand your clients’ needs, and nurture these vital relationships for increased profitability. We help you show the value of your business, manage your clients’ expectations, and create a positive environment of interaction and collaboration with your customers.
It is impossible today to compete effectively without a strategic online presence and marketing plan. In order to ensure yours is working effectively for you, we offer several services designed to ensure that your online presence is performing at its peak for your optimal success.
Website Review & Audit
Our website audit services provide you with a complete assessment of your property, chain, or company’s website, reporting its strengths and opportunities for improvement as it relates to content (copy, images, multi-media assets), effectiveness of the site’s booking engine, ease of navigation, consistent branding and tone, opportunities for add-on sales, and overall look and feel. Our Website Audit reviews are focused on ensuring you are performing competitively online and, as such, include recommendations for solutions tailored to your business including the following:
- Revenues generated from distribution channels (above or below average)
- Website Search Engine Optimization for B2B and B2C audiences
- Content and keywords phrases review for SEO
- Review key competitive set websites and page rankings
- Booking Engine in relation to how it supports the overall marketing strategy
HeR offers comprehensive website planning and implementation services. We guide creation of the information architecture for logical navigation of your site and scalability for future growth; work with your internal or third party website development and design teams on all stages of building the site; recommend functionality and booking engine options based on your business needs; and manage the web build project through the site’s launch, promotion, and maintenance.
Web Booking Engine
HeR is adept at conducting a comprehensive review of a client’s current booking engine and in providing a full assessment of the effectiveness of its platform. Final submission includes needs assessment, proposal and review of best suited options, as well as development of plan and implementation of booking engine selected.
Online Advertising Strategies
After years of experience developing and implementing online advertising and promotional strategies for major brands, HeR’s comprehensive approach begins with analyzing key markets and channels, pouring over opportunities and matching them with campaigns and promotions to effect the best outcome from your marketing budget. We help you develop the plan, execute and report on results including attribution of reservations to ensure ROI.
Product Development and Enhancement
Are you a provider to the hospitality industry looking to improve your offerings? Our collective experience gives us a unique perspective that can make your endeavor a success. We’ll work with you to define details of a new project and keep it focused on the industry needs. From planning and quality assurance testing, to helping you find a beta client and helping with the implementation and documentation, we can provide an invaluable insight to bring your project plans to fruition.
Staff Development & Training
HeR is adept at designing and delivering effective training programs to ensure your team is delivering a stellar performance. Customized sales and marketing training is available, or we can train your trainer to deliver the program.