HeR’s expert consultants are effective because we are intricately involved in the ever-changing hospitality and travel landscape, on top of emerging technologies, and constantly updating and advancing our skills via training in the changing face of distribution challenges, including social networks.
Our focus on the hospitality and travel industry allows us to combine perspectives to help you focus on creating highly-effective, integrated marketing programs.
Soft Brand Analysis and Selection
Website Reviews, Development Strategy, Project Management
Web Booking Engine
Vendor Product Development and Enhancement
SOP Manuals -- Creation, Audit / Edit
Relationship and Account Management
Account Relationship Management
Building quality account management strategies is essential to making your business development efforts a success. HeR’s Account Relationship Management professionals work with you to make the most of your client base. Our proven methods and experienced Account Relationship Managers help you establish strong relationships with your customers, understand your clients’ needs, and nurture these vital relationships for increased profitability. We help you show the value of your business, manage your clients’ expectations, and create a positive environment of interaction and collaboration with your customers.
Our website review services provide you with a complete assessment of your website, reporting its strengths and opportunities for improvement as it relates to content (copy, images, multi-media assets), effectiveness of the site’s booking engine (if applicable), ease of navigation, consistent branding and tone, opportunities for add-on sales, and overall look and feel. Our Website reviews are focused on ensuring you are performing competitively online and maximizing revenues and visibility, including recommendations for solutions tailored to your business including the following:
- Revenues generated from distribution channels (above or below average)
- Booking Engine in relation to how it supports the overall marketing strategy
Website Development Management
HeR offers website planning and implementation services. We guide creation of the information architecture for logical navigation of your site and scalability for future growth; work with your internal or third party website development and design teams on all stages of building the site; recommend functionality and booking engine options based on your business needs; and manage the web build project through the site’s launch, promotion, and maintenance.
Web Booking Engine
HeR is adept at conducting a comprehensive review of a client’s current booking engine and in providing a full assessment of the effectiveness of its platform. Final submission includes needs assessment, proposal and review of best suited options, as well as development of plan and implementation of booking engine selected.
Product Development and Enhancement
Are you a provider to the hospitality industry looking to improve your offerings? Our collective experience gives us a unique perspective that can make your endeavor a success. We’ll work with you to define details of a new project and keep it focused on the industry needs. From planning and quality assurance testing, to helping you find a beta client and helping with the implementation and documentation, we can provide an invaluable insight to bring your project plans to fruition.
Staff Development & Training
HeR is adept at designing and delivering effective training programs to ensure your team is delivering a stellar performance. Making sure your virtual teams know have the best practices to be effective, training your up-and-comers to be managers are some of the available options. We can create customized sales and marketing training session or program for your specific needs, or we can train your trainer to deliver the program.